Captive audience
Taxi passengers have nowhere to escape – they watch your ad for an average of 15–20 minutes during the ride. This is one of the highest attention rates among all forms of advertising.
92%
of passengers notice the ad
High ROI
Compared to billboards, radio, or print media, taxi advertising is extremely cost-effective with higher conversion rates.
3-5x
better ROI compared with billboards
Premium audience
Taxi users are often tourists, business travelers, and people with higher purchasing power – an ideal target group for premium brands.
65%
of passengers have above-average income
See the Difference
In-car advertising consistently outperforms traditional digital channels in recall,
engagement and ROI.
Precise targeting
Taxis operate in clearly defined areas – on the Slovenian coast, you can reach tourists, business travelers, and local residents at key locations.
100%
local targeting
Mobile billboard
Unlike static billboards, your ad moves around the city. A taxi visits multiple locations daily and reaches diverse target groups.
200+
km per taxi per day
Dynamic content
Digital screens allow rotating ads, animations, and video content – significantly more engaging than static posters.
2.5x
more attention than static ads
Comparison with other media
Category
Billboard
Radio
Print media
Taxi Screen
Reach
High
Medium
Low
Medium
Long exposure
An average taxi ride lasts 15–25 minutes. During this time, your ad is shown multiple times, significantly increasing brand recall.
85%
brand recall after ride
Repeated exposure
Each ad is shown multiple times in one cycle. With multiple taxis, you achieve a frequency that ensures brand recognition and trust.
540
impressions/day (5 taxis)
Category exclusivity
A limited number of advertisers per category means your competitors won’t appear on the same screen. Your ad has a monopoly within its niche.
Limited
advertisers per category
Attention
2-3 seconds
Passive
Short
15-25 minutes
Cost
High
Medium
High
Low
Targeting
Limited
Broad
Limited
Precise
Why Advertising with Cicerone Media Works
At Cicerone Media, we place your brand in a moment where people are relaxed, attentive and ready to act.